May 26, 2022
Five Ways To Marketing Your Cannabis Brand with Laurie Parfitt #59
Have you struggled with building your cannabis brand of the prohibition it's federally illegal? Maybe you've seen this when you're Facebook or Google ads been rejected. Or your social media account is banned. There is a stigma to cannabis that is not going away anytime soon. So what can we do to get around this? Our guest Laurie Parfitt has some ideas to boost your brand. Laurie is a fractional CMO. She works with cannabis and consumer products companies on marketing leadership, brand strategy/design, consumer insights and commercial go-to-market strategy. Laurie is a recognized speaker at Cannabis Conference, Cannabis Beverage Expo, Illinois Women in Cannabis and The Hatchery. As a long time expert in consumer products I'm excited to have her visit the podcast and share five ways to marketing your cannabis brand.
The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success.
This is a production of Habanero Media. https://habaneromedia.net
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